Setting up any type of campaign on any platform needs understanding of Digital Marketing flow, campaign goals, targeting audience & their interests & how are you going to measure the campaign etc.

Digital Marketing flow

  1. Awareness (See): You can create awareness with the help of display/page like/post boost campaigns. Create list of the audience while running this campaign. Which you can use in next step.
  2. Consideration (Think): When it comes to consideration of the any products retargeting campaigns play most important roles. People who shown interest in earlier campaign, we can target them again by showing out offerings to them.
  3. Purchase (Do): After consideration customer evaluates & compare the products with other one available in the market then they place the order. Catalogue sale campaign of FB is useful here.
  4. Post Purchase (Care): Post sell you need to take care of the clients with the same gratitude which you shown at the first level in order to increase their loyalty.

Campaign Goals

First, understand the campaign goals & based on that, you need to decide which campaign you would like to start. Page like campaign, Page boost, Sales catalogue, Page engagement, Reach people near by location, Get app installs, Collect leads, Video views, Conversions to website, Claim offer & Promote Product Catalogue.

Targeting Audience & Their Interests

Once you know this, you need to be ready with the Facebook page which you want to promote. Creatives – images, videos & ad text which you want to add should be ready. You also should aware of the targeting audience & their interests. You can target audience based on the age, country, city & their interests (Football, cooking, travellers etc.). You can target people who liked the page or friends of people who liked the page.

Measuring the campaign 

Before starting any campaign on any platform one should aware how we should measure the results. There should be proper basis available like – amount spent v/s impressions, clicks, installs, sign up, engagement etc. Based on campaign goal you need to decide what needs to be checked after getting the first set of the results. Once you get the results & you checked it against goal then you need to optimise the campaign for achieving better results.

Conclusion

So, to understand how digital marketing works, you need to understand its basic principles, goal to achieve through digital campaign, understanding the target audience that is market & finally measuring the success of the campaign.

Read our another article on Tips to optimise your app with ASO.

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